We all know the obvious reasons to shop local. Keep the profits in your community. Support your neighbors. When you shop at a big box store, your money goes to a corporation’s shareholders all over the world. But the general consensus is that prices are higher if you shop local. So when it comes time to check out at a local retail store, you think, “Great! I’m doing my part.” But a part of you would like to walk away with the extra jingle in your pocket. You ask yourself, “Will I really see the extra money I spent come back to me?” Why must it cost more to shop local? Popular opinion would say that local stores have less buying power. They have to pay more for their products. Thus, they must charge more. While this is true to an extent, the bigger truth is that big box stores came to market with a more sophisticated pricing strategy. Traditionally, stores doubled cost on their products. This allowed b...